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by John Naisbitt
First published in 1982, Megatrends was one of the first futurology books with relevance to marketers. Alvin Toffler's Future Shock was a 70s bestseller, but it was Megatrends that really made marketers start to think and talk about long-term radical changes shaping society.
Some of Naisbitt's predictions are spot on: he...
