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Sun Valley Poultry this week begins a L1.75m advertising push to promote its repackaged Real Easy Recipe Range (left). Created by Grey, the campaign comprises a 30-second commercial--to run for four weeks across the ITV network--and national press. Sun Valley has already spent L5m on support for the range--to include the new Mexican chilli turkey--which launched in November last year.
PARKINSON'S DISEASE SOCIETY IN FIRST TV PUSH
The Parkinson's Disease Society of the United Kingdom has launched its first TV ad campaign, worth 400,000, to coincide with Parkinson's Awareness Week, which runs this week. The commercial shows a solitary statue of a middle-aged man, portraying the prison of Parkinson's, in...