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I've come to the conclusion that the Brits don't like being "sold to". Quite why this should be is not clear--and nor really does it matter--although I suspect we haven't recovered from the success of our industrial revolution when capitalism equalled exploitation.
But our very suspicion of the salesman has, I believe, paradoxically catapulted a sector of British creative television advertising into a near art form, the envy of the world. What's the connection?
It's when our agencies utilise creative humour to get their client's message across. But there's a catch: they do so, in my view, to "soften the commercial blow" so that we sensitive souls can pretend no grubby sales pitch has taken place.
If this is true (and I'd welcome readers'...