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Burger King has teamed up with MASCAR Sprint Cup Series driver Tony Stewart, who is serving as the focus of an integrated campaign for the fast food restaurant.
Launched last week, the campaign showcases the fast food chain's signature Whopper hamburger - Stewards favorite menu item, according to the creative - and spotlights the driver in numerous efforts, including TV and online ads and in-store merchandising. The effort seeks to engage existing customers and attract new ones.
The campaign also includes a sweepstakes, which customers can enter for a chance to win free Burger King food and merchandise, as well as a grand prize day at...