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The rush to stand out in the mailbox, as well as advances in mail technology, has led some marketers to consider larger mailers. But are they worth it? Two experts examine options
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Keith Goodman
VP of corporate solutions, Modern Postcard 20 years of direct marketing experience
Yes. Oversized postcards can be effective in business-to-consumer, business-to-business and nonprofit marketing. Although postcards may never replace envelope packages in many markets, oversized postcards do have several advantages over smaller postcards and envelope packages in many instances.
Oversized postcards will stand out more on the kitchen table and the desktop in the home of the recipient. You can't get a response if the piece doesn't get read and it won't get read unless it gets noticed. Size does matter. With the right graphical treatment, a larger card is more likely to get picked from the pile of mail. Use lots of color and include a strong visual component...