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RR 2006/142 Encyclopedia of Public Relations Edited by Robert L. Heath Sage Publications Thousand Oaks, CA and London 2005 2 vols. ISBN: 0 7619 2733 6 £140/$295
Keywords Encyclopaedias, Public relations
Review DOI 10.1108/09504120610655439
To many, the term "public relations" conjures up images of spin and manipulation, particularly from politicians and the media. As a public relations executive is concerned with "projecting the right image" for his client company or organization, it is easy to see how this happens. Public relations encompass every communication that an organization or company conducts with its key audiences - employees, customers, suppliers, shareholders and the media. As such, it is an umbrella term that includes corporate communications, media relations, investor relations, lobbying, crisis management and financial communications. This encyclopedia, according to the editor, aims to "provide...