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Sentimental Stories Mark Shop's First Verizon Effort
NEW YORK-McGarry Bowen's first corporate-image ads for Verizon Communications bear the characteristically sentimental stamp of the startup's creative director, Gordon Bowen, to show how folks stay connected in real-life situations.
The inaugural 60-second commercial, which broke last week, shows a 20-something guy who tries to make up with his girlfriend after a lover's spat. "Scott" attempts to reconnect with "Catherine" through Verizon services. He leaves 17 voicemails, faxes the message, "I'm sorry," and even e-mails photos of himself singing, "All I need is you"-a line from the 1985 pop song, "All...