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Former Hilfiger Shop Lands $30 Mil. Jeans Account After Review
BOSTON-Wrangler chose Tommy over Calvin. That's one way of looking at a decision by Wrangler Jeans to move its $30 million mass market account to Toth Brand Imaging.
The Concord, Mass.-based agency, whose founder, Michael Toth, helped make Tommy Hilfiger a fashion statement, triumphed over Frierson, Mee + Kraft in New York. Neil Kraft, a partner, helped launch jeans lines for Calvin Klein and Ralph Lauren.
A third contender, Bayless/ Cronin in Atlanta, was notified two weeks ago it was dropped from consideration...