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ATLANTA-Forget battleship gray or navy blue. Ninety-five percent of the world's yachts are lily white. Christian von der Heyde, however, wants to change all that.
Von der Heyde is president of St. Louis-based U.S. Paint Corp., which supplies the aerospace, automotive and marine industries. His company tapped Sass Communications to create a campaign to turn the world's mega-yachts and motorboats into Peter Max fantasies.
Painting a luxury yacht can...
