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Office Depot Rejoins Gold Coast Advertising
ATLANTA-Office Depot confirmed Friday it will return its $60 million ad account to longtime agency Gold Coast Advertising. The move was expected [Adweek, Nov. 8]. Since leaving the Miami shop in 1996, the Del Ray, Fla., client has used three agencies, the latest being New York's DeVito/Verdi. "No ad agency better understands Office Depot," said Gary Schweikhart, client director of public relations. "None of the campaigns was as exciting, effective or memorable ... they do quality work."
Liveprint Selects Massimo, Not Arnold
ATLANTA-DiMassimo Brand Advertising has won the $20 million Liveprint.com account. The Alexandria, Va., small...