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Combination with Fellow IPG Shop Conjures California Dreams
CHICAGO--Campbell Mithun's desire to bulk up on the West Coast led to its merger with a smaller Interpublic Group agency in San Diego. Executives said the move was orchestrated by CM, not the holding company.
Phillips-Ramsey, a $100 million shop in San Diego, will take the Campbell Mithun name and work with CM's service office in Irvine, Calif.
"We needed a way to establish a beachhead in Southern California," said Les Mouser, CEO of Campbell Mithun, Minneapolis.
CM's...