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New Unit Expected to Be One of Several Under Fallon Worldwide
CHICAGO-Fallon Worldwide is forming a new brand consulting unit that will focus on strategies for "new and emerging brands," according to the company's Web site.
The unit, called Fallon Brand Consulting, will be headed by Bruce Tait, managing partner and chief strategic officer, and Dodie Subler, managing partner and chief operating officer.
According to the Web site, the division will apply "consumer-led insights,...