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Rand McNally Shifting Route to Become a Travel Services Firm
CHICAGO-Rand McNally's search for an agency to promote its shift from a traditional mapmaker to a travel services advisor led to Leo Burnett, which will help the venerable brand transform itself for the new economy.
"We have not had an advertising agency in the history of the company. It is very symbolic of where we are going," said Margaret Stender, senior vice president of consumer travel solutions. "We're looking for the insight to dramatically grow the business."
Building on its 144 year history of...