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RECENT CALLDATA SURVEYS OF PRESENT AND POTENTIAL USERS OF REMOTE COMPUTING SERVICES ALL SEEM TO POINT IN ONE DIRECTION - MARKETS FOR REMOTE COMPUTING CAN BE SUBSTANTIALLY BROADENED IF CUSTOMERS CAN BE PROVIDED WITH SIMPLER PRODUCTS/SERVICES AND PERSONALIZED SERVICE. POTENTIALLY, EVERY BUSINESS WITH $500,000 OR MORE IN ANNUAL SALES CAN PROFIT FROM SOME KIND OF REMOTE COMPUTING. IN DEVELOPING ANY MARKET, PRODUCT SIMPLICITY AND READY USEFULNESS ARE THE KEYS. IT IS TECHNOLOGICALLY FEASIBLE FOR SERVICE-BUREAUS TO OFFER SIMPLER PRODUCTS. APPLICATION PROGRAMS CAN BE WRITTEN WITH FRONT ENDS IN THE JARGON OF EACH DISCIPLINE. PRODUCT SIMPLICITY MAY AUTOMATICALLY SOLVE THE PRESENT PROBLEM OF PRICING A REMOTE-COMPUTING SERVICE. TO PROVIDE PERSONALIZED SERVICE, GOOD RESULTS CAN BE OBTAINED THROUGH THE USE OF A MARKETING ORGANIZATION COMPRISED OF FOUR BRANCHES - SALES, TECHNICAL SUPPORT, CUSTOMER-SERVICE, AND APPLICATIONS SUPPORT.