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REDWOOD CITY, CALIF- E-commerce software maker BroadVision last week continued its push into the portal market, releasing a trio of updated applications that center on providing businesses a collaborative portal framework for business-tobusiness, business-to-consumer and business-to-- employee projects.
The company unveiled BroadVision 7, a package of portal technologies that includes content management and enhanced personalization capabilities.With the release, BroadVision is "repositioning the company around enterprise business portals," says Simon King, vice president of advanced strategy at BroadVision.
King says a survey of BroadVision customers found they were no longer satisfied with the separate e-commerce and portal applications that the company offered. In the area of e-commerce, BroadVision sold Retail Commerce, which focused on business-to-consumer efforts; Business Commerce focused on business-to-business needs; and Market Maker set up online marketplaces.
"We've now converged those so the enterprise that's in reality doing all of those at...