Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity

Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity, by Bernd H. Schmitt and Laura Brown (The Free Press, 196 pages, $19.60). The "bizz" and the "buzz." The first comprises the fundamental rules, procedures and principles of management action. The latter is a motivational atmosphere of excitement, job satisfaction and fun to enable your organization to become a creative powerhouse. The authors contend that companies shouldn't focus too much on just one of those areas.

Schmitt and Brown use the idea of a "garage" as a place where creativity and innovation are the highest priorities, a place where bureaucracy is banished and where ideas are quickly implemented.

- Rick Saia