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Health-E Commerce Will Unite Family of Leading Pre-tax Health and Wellness Brands FSA Store, HSA Store, WellDeserved and Caring Mill and Create Industry Committee on Health and Wellness Product Authenticity and Eligibility
(New York, NY) - January 22, 2019 -- Jeremy Miller, CEO and founder of leading e-commerce health and wellness sites FSAstore.com and HSAstore.com, today announced the launch of a parent company, Health-E Commerce, to consolidate the online health and wellness marketplace for pre-tax health accounts, wellness benefits, advocacy, product authenticity, and consumer education. The Health-E Commerce family of brands will initially include the well-established pre-tax health and wellness shopping sites, FSAstore.com and HSAstore.com, along with Caring Mill – the company’s private-label line of health products introduced in 2017 that provides donation-with-purchase to Children's Health Fund – and a new brand, WellDeserved, which serves as a hub for redeeming corporate wellness rewards.
Today, the gaps consumers face between their health and wellness needs and the benefits that are covered continue to widen. Consumer-driven health accounts were developed to help Americans close the gap between their health care needs and what their health insurance plan covers.
“It’s not enough to deliver innovative benefits. You have...