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If you put the nearly two dozen educational sessions of Success Forum on one side of a scale and the three general sessions on the other, they would balance perfectly. How is it possible that 24 can equal 3? Because the daily keynote addresses presented in each general session are perhaps the most crucial and concentrated elements of Success Forum.
Following an education track, you'll get a solid series of instruction over the course of three days. However, attending the daily general sessions with your FPA peers, en masse, puts you in a power-charged atmosphere to receive world-class insight and inspiration.
FPA leadership is delighted to have secured Mark McCormack, Dr. Sung Won Sohn and Dr. Jennifer James for your benefit and urges you to make attending general sessions the highest priority of each day. The speakers' unique observations, all presented with compelling flair, will stimulate your thinking, shape your philosophy and stretch your dreams.
'Staying Street Smart in the Internet Age' by Mark McCormack, Marketing Pioneer and IMG Founder
Names such as Arnold Palmer, Jack Nicklaus, Tiger Woods, Joe Montana and Wayne Gretzky are well known for their exploits on the field, but it's sports marketing pioneer Mark McCormack who turned those athletes into household names.
Via worldwide advertising and marketing campaigns, McCormack helped those athletes achieve super-stardom as the founder and chairman of International Management Group. His sports and entertainment conglomerate now has 83 offices in 32 countries, representing hundreds of athletes.
McCormack will share his ideas on success in business during Friday's opening general session, beginning at 8:30 a.m. McCormack will draw on his nearly 50 years of professional experience representing the marketing and investment interests of some of the world's most famous people. His philosophy, "Be the best, learn the business and expand by applying what you already know," is something from which all Success Forum attendees can benefit.
McCormack holds an undergraduate degree from the College of William and Mary...