Abstract

Emerging interest in psychological ownership in the domain of marketing calls for better understanding of situations wherein the customers are also the owners of the company. Accordingly, psychological ownership has been proposed to capture the intimate link between customer-owners and the cooperative. However, empirical research has found a diluted relationship between customer-owners and cooperatives in practice. The paper examines empirical data from customer-owners of a Finnish retail cooperative for insight into the factors that prevent feelings of psychological ownership from emerging. By means of thematic analysis, the study identified nine challenges and several distinct reasons for them.

Details

Title
Failing to develop a sense of ownership: A study in the consumer co-operative context
Author
Talonen, Antti Paavali 1 ; Jussila, Iiro 2 ; Tuominen, Pasi 3 ; Koskinen, Lasse 1 

1  Faculty of Management, University of Tampere, Tampere, Finland 
2  School of Business and Management, Pellervo Economic Research, Lappeenranta University of Technology, Lappeenranta, Finland 
3  Business School, University of Eastern Finland, Joensuu, Finland 
Publication year
2018
Publication date
Jan 2018
Publisher
Taylor & Francis Ltd.
e-ISSN
23311975
Source type
Scholarly Journal
Language of publication
English
DOI
https://doi.org/10.1080/23311975.2018.1540916
ProQuest document ID
2176699562
Copyright
© 2018 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.