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Promising a company incentives for creating 210 jobs might seem a no-brainer - as in state and local officials must have no brains to cut a deal that gives Google Inc. $260 million over 30 years for coming to Lenoir. After all, that's more than $1 million per job.
While it's unquestionably a good deal for the Mountain View, Calif.-based Internet search engine, a closer look at the numbers shows it also will make money for the state, city and Caldwell County. And they don't have to spend $600 million to build and equip a server farm - buildings housing massive banks of computers - to earn it.