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Bristol Myers-Squibb will use humorous, mostly dialogue-- free TV spots to help support this month's launch of Excedrin Quick Tabs, the melt-in-your mouth version of its Excedrin analgesic.
The year-long marketing campaign will also include radio, which breaks Oct. 1, to tout the product's use by on-- the-go consumers who do not have access to water.
Three TV spots, via Bozell, New York, break this week showing...
