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Nissan is bringing its industrial-cool revamped Frontier pickup to TV with a moody masculine campaign shot entirety at night.
The creative effort, airing the week of Aug. 28 from TBWA/Chiat/Day, Venice, Calif., will start with the traditional launch from designer Jerry Hirshberg. But shots of the truck will put the high-contrast silver, 4X4 king cab pickup against an...