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Walt Disney Pictures' Hawaii-themed summer anchor Lilo & Stitch has attracted promotional support in the Aloha State, notably from its largest carrier, Hawaiian Airlines, which will be the islands' most visible film partner.
Flight attendants will wear Lilo pins but the airline will not go so far as to have its planes repainted.
"There's just going to be a hint of Stitch, said Hattie Dixon, Hawaiian's senior director of advertising and promotion. Rather than mirroring the Austin Powers paint scheme that adorned Virgin Atlantic jets, Dixon said,"We'll work Stitch into the [passenger] doorway."
A small carrier serving only Western states, Hawaiian nonetheless will carry all winners of...