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Seagram Beverage is ponying up new packs for Grolsch beer and new flavors and an online sweeps for Seagram's Coolers to keep its core brands moving even as it explores an alcoholic lemonade.
As reported, Seagram, MY, is launching the homespun Rick's Spiked Lemonade (Brandweek, Jan. 31), joining a segment drawing interest from Boston Beer (testing BoDean's Twisted Tea in the South) and Anheuser-Busch (said to have discussed...
