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CATEGORY: Local, target, regional or ethnic consumer promotion (more than $1 million); Event marketing
MARKETER: Microsoft, Redmond, Wash.
AGENCY: GMR Marketing, New Berlin, Wis.
To break into a well-established market inhabited by Sony and Nintendo, it helped to have a name like Microsoft manning the marketing budget. It could have been easy for those marketing dollars to go for naught though, if the target was missed. After all, Microsoft is more familiar with selling to...