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CATEGORY WARS
Wrigley, Cadbury Adams earmark a total of $120M for advertising. BY MIKE BEIRNE
WM. WRIGLEY JR. and Cadbury Adams will square off anew in the sugar-free gum category as the former earmarks $60 million in media spending for Eclipse versus $60 million for the latter's Trident brand.
Cadbury Adams will put $40 million behind Trident,...