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Super Bowl XXXVII advertisers spent an average $2.2 million to reach millions of TV watchers during what was for the most part a rather lopsided matchup. So what were viewers doing between laps to the fridge? According to a survey by Nielsen/NetRatings, more than one million unique visitors logged onto SuperBowl.com on Sunday Jan. 26, spiking traffic by 266% over the prior day Last year's more closely contested game between the New England Patriots and...
