Content area
Full text
ABSTRACT
The present study aims to provide a brief guideline to novice researchers that how to develop research questionnaire, research paradigm and theory in a survey based research. Using pragmatic approach, this study has discussed questionnaire development process in detail including questionnaire wording and formatting. Extending to this research paradigms and theory levels have been discussed. This study goes a step further and described sampling issues such as selecting appropriate sample size. Moreover, research methods for instance quantitative and qualitative research methods have been discussed. The main contribution of this study was to examine the sampling size issue. A meticulous review has bared the exact sample size that is supported by different researchers. Banking sector has been used for the development of questionnaire and sample size selection. Overall this article is designed to give beginner researchers advice and support to help them to design good questionnaires, to maximize their response rate, and to undertake appropriate data analysis.
Keywords: Questionnaire design, Research methods, Sampling issues, Research paradigms, Banking research
(ProQuest: ... denotes formulae omitted.)
1.INTRODUCTION
According to Rowley (2014) questionnaire is used where the researcher wants to profile the sample in terms of numbers or to be able to get the frequency of beliefs, opinions, process, behaviors, experience or prediction. Questionnaire should not only suit with the research and the researcher but also to respondents (S Rahi, 2017; S. Rahi, 2017; Rowley, 2014). Extending to this, Zikmund (2000) stated that in data collection process usage of questionnaire is the most efficient method, especially in a situation where researcher know exactly what should need to be asked and how to measures the factors. As the research method is quantitative it seems perfect to use survey questionnaire for inquiry mode (Rahi, 2018a, 2018b; Zikmund, 2000). There are certain steps that involved in questionnaire development process and suggested by Zikmund (2000). These steps can be summarized as:
1.Set up clear objectives: The study objective should be clear and relevant with research question (S. Rahi & M. A. Ghani, 2018b; Zikmund, 2000). Thus, following above argument questionnaire was developed with pre-defined instrument adopted from previous research work. Furthermore, these research questions contained necessary information that required for answering the question or testing the hypothesis. Research instrument was reported in...