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The MONY Group Inc. wants to make its latest acquisitions matter.
The Manhattan-based insurance company is launching its first major advertising campaign since going on a buying binge, which added Hartford, Conn.-based securities brokerage Advest Group Inc. and Manhattan municipal bond brokerage Lebenthal & Co. to its roster. It will spend $2.5 million in the last three months of the year on print and television spots.
In the past, MONY has spent its ad dollars to highlight individual products.
One-trick pony
"Our company used to be a real one-trick pony," says Chief Executive Michael Roth. "We now have...