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SYRACUSE - Rescuecom, a computer-repair franchising company based in Syracuse, has filed suit against Google, Inc. to stop the search-engine giant from selling the company's name as a Google keyword
Filed in the Northern District of New York Sept. 8, the complaint alleges that Google infringes on and dilutes Rescuecom's trademark by selling it as a keyword. Google has a program called "Ad Words" where advertisers can bid to place their advertising on the results page when a certain word or word combination is searched. The advertisers pay several cents per search to have their ads associated with certain keywords.
Rescuecom, which spells its trademark using all capital letters, is a Google Ad Words client. Typing "Rescuecom" into the Google search box brings up www.rescuecom.com as the top search result and www.rescuecomm.net as the top "sponsored link." However, some of Rescuecom's competitors, such as Computer Troubleshooters have also purchased "Rescuecom" as a keyword.
"By filing this suit, we hope to prevent...