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Saturn stands at the crossroads. Sales -of its aged S series were down 10 percent last year in the biggest new-vehicle market in history. Its new mid-sized L series has stumbled. Sales are about one-third of the projected total, and production has been slashed.
Saturn bills itself as "a different kind of company" with a different approach to the auto business: No rebates. One-price selling. Sales at or near the sticker price. No price advertising.
The Saturn method doesn't seem to be working too well these days.
The key question...