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DETROIT - After 20 years and 1.5 million vehicles, it is hard to imagine a more effective co-branding association than the one Ford Motor Co. has with Eddie Bauer.
"It's the behemoth of all of these relationships," says industry analyst George Peterson, president of research group AutoPaciflc. "Eddie Bauer has become the mainstay of the Ford SUV lineup."
No affinity marketing tie-up in auto industry history has been as widely used on vehicles as the one between...