Abstract
The goal of the present empirical research was to study the effects atmospheric music in retail organisations on consumer evaluative and behavioural responses. Specifically, the effects of how background music fit with the retail image are examined in two retail formats, and music effects contrasted between retail stores with planned and unplanned atmospheric music. Based on the existing body of theoretical and empirical, five research hypotheses are developed and subsequently tested using field data. Data of adult shoppers are analysed via Structural Equation Modelling. Findings reveal insightful implications for the management of retail branding and for future research on in-store music effects. [PUBLICATION ABSTRACT]
You have requested "on-the-fly" machine translation of selected content from our databases. This functionality is provided solely for your convenience and is in no way intended to replace human translation. Show full disclaimer
Neither ProQuest nor its licensors make any representations or warranties with respect to the translations. The translations are automatically generated "AS IS" and "AS AVAILABLE" and are not retained in our systems. PROQUEST AND ITS LICENSORS SPECIFICALLY DISCLAIM ANY AND ALL EXPRESS OR IMPLIED WARRANTIES, INCLUDING WITHOUT LIMITATION, ANY WARRANTIES FOR AVAILABILITY, ACCURACY, TIMELINESS, COMPLETENESS, NON-INFRINGMENT, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. Your use of the translations is subject to all use restrictions contained in your Electronic Products License Agreement and by using the translation functionality you agree to forgo any and all claims against ProQuest or its licensors for your use of the translation functionality and any output derived there from. Hide full disclaimer