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NEW YORK - Pre-registered attendance for the upcoming CTAM Summit in San Francisco had started to trend down by late June, Cable & Telecommunications Association for Marketing officials said.
Figures for the week ended June 22 were about 10 percent lower than pre-registration totals at the corresponding times for the past two years' summits in Boston and San Francisco, said CTAM officials who met with reporters here last week.
Final attendance last year was 2,938, and CTAM's goal for this year's Summit is 2,700, a spokeswoman said last Thursday.
CTAM president Char Beales said she hopes the publicity surrounding recent airfare cuts will help spur more cable executives to attend the Summit, scheduled from July 22 to July 25 at the San Francisco Marriott under the banner, "Walk on the...