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AT&T Broadband senior vice president of marketing and sales Doug Seserman - arguably cable's top marketing executive - will leave his post at the end of this week, the MSO confirmed last Tuesday.
AT&T officials said on background that Seserman and AT&T Broadband CEO Dan Somers reached the decision mutually. But friends and colleagues said the decision appeared to come as a surprise to Seserman, a former packagedgoods marketer who has often talked about how much he enjoyed the cable industry.
He told his marketing team the news last Monday, the day before he flew to New Orleans to co-chair the annual Cable & Telecommunications Association for Marketing Digital and PPV conference.
While in New Orleans, he deftly acknowledged his pending departure. "You've probably all heard about my change," he said, before introducing a keynote speaker last Wednesday morning.
"He was very classy and handled it well," Ideas and Solutions Inc. president Glen Friedmann said. "It's very challenging to face 1,200 of your peers without any time to prepare."
Nancy McGee, a veteran telephony products marketing executive from AT&T Broadband, MediaOne Group Inc. and U S West, was asked to serve as interim marketing head for the Englewood, Colo.-based MSO while management conducts an internal and external search for Seserman's replacement.
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