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New Series Lineup Expands Scope of Celeb-Focused Net
Bio will continue to expand its programming lineup beyond celebrity biography shows with a new slate of series, as well as the return of several signature network shows as part of its upfront slate for 2009-10.
The former Biography Channel hopes to continue its ratings growth since rebranding to Bio in 2007 through an expanded lineup featuring original content that extends beyond its core Biography franchise, according to Bob DeBitetto, president and general manager of A&E Network and Bio Channel.
Since the second quarter of 2007 - when Bio updated its image with a new on-air look, logo and tagline - the channel has posted a 94% viewership increase among its target demo of adults 25 to 54 (to 93,000 viewers from 48,000), as well as a...