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The firm ended up having to change the job title on the posting to "application developer," which fixed the problem. "Then we started to see resumes from people who could actually program in Microsoft code and who knew back-end database technology," he said.
"If a company wanted a Web developer five years ago, they would immediately go to a graphic artist person who could design Web sites." Since then, the position has evolved, breaking into two streams: the Web designer, "a graphic artist person familiar with HTML and layout of pages for the Web;" and the Web developer, "someone experienced in developing Web applications that are powered by databases," he said.
Having a "common dictionary" of IT occupations is also useful for human resources professionals who "might not be very information technology literate," he added.