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Whole-house electronic air filters and humidifiers are a better deal for our customers.
I'm sure that everyone has seen the ad on television - heck, you probably already have one in your home: "The Amazing Ionic Breeze." You just plug it in and it instantly cleans the air in any room in your home... "and if you act now, we will also include the Ionic Breeze for your BATHROOM!"
Isn't it amazing? The millions of people who suffer from allergies have finally found something to clean the air of contaminants in their homes. And this little device which costs about half of what a wholehouse electronic air filter would cost installed, but only has about a quarter of the active surface area - has suddenly become extremely popular. Forget the fact that it has to be cleaned regularly to maintain its effectiveness, that it puts ozone into the air, and that it occasionally snaps, crackles, and pops; it is a great idea! Why didn't someone come up with it years ago?
Did anyone notice my tongue in cheek?
Do you see what a little marketing can do? Suddenly, a device that you and your dealers thought you could never sell because of the price, noise, odor, pollutants and cleaning has become a household necessity!...