Content area

10000008
Subject
Retail stores;
Manufacturers;
Marketing;
Brand loyalty;
Service marks;
Customers;
Sales promotions;
Product development
Business indexing term
Title
Section 6: Product management
Author
Anonymous
Publication title
The Journal of Product and Brand Management; Santa Barbara
Volume
4
Issue
2
Pages
54
Number of pages
15
Publication year
1995
Publication date
1995
Publisher
Emerald Group Publishing Limited
Place of publication
Santa Barbara
Country of publication
United Kingdom
Publication subject
Business And Economics--Marketing And Purchasing
ISSN
10610421
e-ISSN
20541643
Source type
Scholarly Journal
Language of publication
English
Document type
Journal Article
ProQuest document ID
220579702
Document URL
https://www.proquest.com/scholarly-journals/section-6-product-management/docview/220579702/se-2?accountid=208611
Copyright
Copyright MCB UP Limited (MCB) 1995
Last updated
2024-12-05
Database
ProQuest One Academic