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Editing by Design: For Designers, Art Directors, and Editors: The Classic Guide to Winning Readers Jan V. White. 2003. 3rd ed. New York, NY: Allworth Press. [ISBN ,'' 1-58115-302-3. 247 pages, including appendix, index, and glossary. $29.95 USD (softcover).]
This is the third edition of a classic text on print layout. Editing by design has undergone extensive changes as printing technology has evolved, but the principles of good design remain the same as they were in 1974, when the first edition was published.
Jan White admonishes editors and designers to overcome traditional animosities and cooperate in delivering the most appropriate product for the task at hand. Both designers and editors need to understand how design elements influence not only how a reader perceives a given article or publication, but whether he or she even bothers to read it at all. To teach how the...