Gender and the Talking Stopwatch: A Qualitative Analysis on the Evolution From the “Script Assistant” to “Associate Director” Roles in Sports Broadcasting

Abstract

This qualitative research study focuses on hegemonic masculinity in the sports broadcasting industry. A series of oral life history interviews were conducted with 20 participants who have performed or continue to perform the professional role of a script assistant/control room associate director. The study sought to identify: (a) if and how Raewyn Connell’s theoretical framework for hegemonic masculinities applies to the sports broadcasting profession; (b) if the sports broadcasting industry in Canada represents a unique example of hegemonic masculinity; and (c) if sports broadcasting does encompass a form of hegemonic masculinity in this context, then have biographical processes played a part in either supporting, modifying, or opposing and changing it? This research provides a micro level view of a much wider macro issue of gender and masculinity issues in behind-the-scenes sports broadcasting. This dissertation demonstrates this by weaving together a narrative that uses both Connell’s framework around hegemonic masculinities and Peter Alheit’s concept of biographical research. The study investigated a specific occupation—the script assistant/associate director—to establish a clear critique of gender-bias and forms of discrimination in the Canadian sports broadcasting industry. The complexities and narratives discussed throughout this dissertation shed some light on the hegemonic masculine nature of the sports broadcasting profession. The role of coercion and consent, which is central to Connell’s theoretical framework, has been revealed. The study’s major contribution is identifying the slow (often glacial) pace and superficial nature of ongoing change.