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Before Chiltem Street became a London hot spot for the posh set, Mats Klingberg, founder and managing director of Trunk Clothiers, set up a 500-square-foot store in 2010 in the quiet residential neighborhood just north of bustling Oxford Street.
The store soon attracted a following with its mix of artisanal and under-the-radar brands. It didn't hurt matters any when hotel magnate André Balazs opened Chiltern Firehouse in the neighborhood three years later, which drew an A-list crowd.
That same year, Klingberg outgrew his first store and opened Trunk Labs to house footwear and accessories.
With his obscure brand mix fused with a service-oriented mind-set, Klingberg has fostered a cozy retail environment, drawing in customers from around the world to see the latest treasures that he has unearthed.
"I'm always looking for new things and brands that have interesting stories to tell," said Klingberg, who stocks under-the-radar-brands including Whitehouse Cox, Comoli, Scye and Ichizawa...