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Sales Proposals Kit for Dummies, Bob Kantin, Hungry Minds, Inc., 909 Third Avenue, NY, NY 10022, September 2001, 360 pages, ISBN 0-7645-5375-5, $20.99
Do you wonder why your program recommendations (and budget) always gets shot down or pared down?
Wonder why your director of marketing didn't buy off on your product launch proposal?
Wonder why you didn't get that new client you "knew" your agency was just right for?
That's right you write sales proposals all the time. And unless you're winning your unfair share you might (will probably) find this new addition to the Dummies series of real assistance.
We all sell in one way or another and just because public relations professionals are first and foremost communicators doesn't mean you can automatically produce a winning sales proposal.
Like the hundreds of other Dummies books, Sales...