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Brian Morello, 38, is chief operating officer of Beloit Beverage Co., which distributes various beer brands, including products produced by Coors Brewing Co. and Pabst Brewing Co., as well as a myriad of microbrews and imports, to retail outlets in southern Wisconsin.
"We basically carry everything not made by Miller and Anheuser-Busch," Morello said.
Morello's grandfather purchased the business in 1960. Morello got involved in the mid-1980s, eventually taking over for his grandfather. In just a few years under Morello's leadership, the business grew more than 10 times.
Morello saw an opportunity to consolidate Beloit Beverage with other smaller beer distributorships in the area. He was responsible for implementing a roll-up strategy that led to...