Opportunities for the development of Yam as an alternative of additional income (case study in District Wringin Anom, Gresik)

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Abstract

The purpose of this study was to determine the strategy of developing sweet potato plants as an additional alternative to family income. This type of research is a case study. While the analysis in this study is: 1) EFAS analysis to determine and analyze external environmental factors are opportunities and threats. 2) IFA analysis to identify and analyze environmental factors, namely internal strengths and weaknesses. 3) SWOT analysis to determine the strength and use of opportunities that can minimize weaknesses and threats. From the results of the SWOT analysis. Opportunities for The Development of Yam, As an Alternative of Additional Income, processed products include several: product promotion for export; development of derivative products; marketing strategy. As an Alternative of Additional Income " whose findings are alternative products that are based on the SWOT analysis, namely yam flour, with attention to some of the following: Product for export promotion (Kenyon and Fowler, 2000), Development of derivative products, Lipton (2005), Wiggins, S. (2006), Marketing strategy Fred. R. David. (2004), Hunger, J. David, and Wheelen, Thomas L. (2003).

Keywords: opportunities, development strategy, utilization of yam, diversification, the family income

Priyono, Elqadri ZM, Putra BC, Putri CC (2019) Opportunities for the development of Yam as an alternative of additional income (case study in District Wringin Anom, Gresik). Eurasia J Biosci 13: 561-570.

© 2019 Priyono et al.

This is an open-access article distributed under the terms of the Creative Commons Attribution License.

INTRODUCTION

Yam plants native to Mexico and Central America, these plants grow wild (Vaughan and Geissler 2009) observed since the period before the arrival of Columbus and later widely cultivated in Mexico and other countries in Central America, but not intensively (Peter, 2008). In Asia, sweet potato tubers were first planted in the Philippines which were then brought to the eastern part of Indonesia to be planted. Now sweet potatoes grow on several islands in Indonesia as vegetables. The benefits of sweet potatoes, tuber efficacious in smoothing the skin, while tubers have medicinal properties and indirectly fever can reduce pain due to hypertension (Adi 2008, Kheiry et al. 2013).

Yam is a very important plant for at least 60 million rural poor producers, processors and consumers in West Africa who provide many opportunities to reduce...