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People are on a never-ending quest to eliminate cellulite. Some pursue exercise regimens in order to boost circulation and firm up muscles. Others consider skin wraps, creams and even liposuction.Mary Sireci, owner of Amagansett-based East Hampton Electrolysis, offers another approach, TriActive LaserDermology, a product of Chelmsford, Mass.-based Cynosure. Approved by the Food and Drug Administration in March 2004, the system consists of a laser massage and cooling device for minimizing cellulite and smoothing and tightening the skin.I was skeptical at first, said Sireci, 31, who opened East Hampton Electrolysis in November 2004. But after hearing doctors discuss the treatment, she changed her mind.The handheld laser massage device, the size of a cell phone, claims to loosen up fat and increase circulation, which helps improve the skin's appearance. The cooling mechanism protects the skin so that treatment is not painful. Treatment is completed after a series of 10 to 15 sessions. In addition, there is a treatment for the face, a 48-hour facelift that helps refresh facial tissue, so that the skin takes on a glow, Sireci said. You see the results right away.By mid-November of this year, Sireci had completed the necessary training and began treating clients.To date, she has about 35 clients, 10 of whom she treats with the LaserDermology system. But the rest of her clients are there for permanent hair removal through electrolysis, an FDA approved method that destroys the hair root at the bottom of the follicle. Having undergone electrolysis years ago, Sireci says she was interested in learning more about the process. So for one month she attended The Berkowits School of Electrolysis in Forest Hills, Queens for training. The treatment brings emotional healing for those seeking it, Sireci said.Some people have so much excess hair they don't want to leave their house, Sireci said. Or, they'll cover their lip when kissing people. It's a very common problem.The body, Sireci said, has thousands of dormant hair follicles that become active through puberty, pregnancy and menopause as well as through certain medications.As for those clients who find electrolysis painful, Sireci recommends topical ointments that take the edge off.Sireci used her personal savings to open her facility, including thousands for a treatment table. She is leasing the LaserDermology machine.Cellulite treatment packages run from $1,400 to $2,100; and sessions for the face cost $200 each. Electrolysis runs from $30 for 15 minutes to $85 for 45 minutes. She is also considering offering vein removal, sunless tanning and eyelash tinting.And she would like to hire someone to answer the phone. Right now it's just me, she said. I wear many hats.