ESSENTIAL ELEMENTS OF AN ELECTRONIC COMMERCE STRATEGY AT COMPANY LEVEL

Abstract

E-commerce represents the multiplicity of software and commercial processes that are necessary for the operation of business procedures, using digital data flows, as well as presupposing the use of the Internet, of digital communications and of software applications as part of the sale/purchase processes, being a component of e-business. It is a concept referring to the sale and purchase transactions or to the exchange of products, services and/or information, using a computer network, the Internet included, and being the key element of the new economy, in which the Internet is the main environment where e-commerce makes its presence known and visible. E-commerce may be analyzed from four perspectives, as follows: from the point of view of communications, business processes, perspectives of services and real time (online) accessibility.