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Abstract
Samsung Electronics Co. has grown into the largest manufacturer in Korea, with a sales turnover of $23.9 billion in 1997, and accounts for 32.8% of the total output of the electronics industry. This paper investigates Samsung's growth strategies, which enabled the company to catch up in technology and product development. Specifically, it focuses on Samsung's strategic choices with respect to product development, technology, manufacturing scale and scope and export marketing. It also analyzes Samsung's strategy in building the competitive advantages required to cope with the unfriendly market environment dominated by world-class US and Japanese electronics corporations. The pattern underlying all of Samsung's strategic choices is discussed.