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A new approach to discourse analysis appropriate for public policy issues is presented in this book: the public consultative discourse analysis (PCDA). Scollon's approach, situated within critical discourse analysis, emphasizes the importance of a multimodal approach to analyze written documents, transcripts, and Web sites (including layout, design, and images). Drawing on a case study of oil and gas leases in the Beaufort Sea, Alaska, for his examples throughout the book, Scollon lays out his approach systematically.
Chapter 1 explains the PCDA and...