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In The Rivals, Anglo-Irish dramatist Richard Brinsley Sheridan wrote that "a circulating library...is an evergreen tree of diabolical knowledge; it blossoms throughout the year." He went on to admonish that "they who are so fond of handling the leaves, will long for the fruit at last." And so it is with conventional libraries, which attempt to archive the world's fiction and nonfiction, written and recorded media, and ref erence volumes on the assumption that someone, somewhere, at some point will need the information contained therein.
The same can be said for corporate storage applications. The flagship New York office of BBDO Worldwide, an advertising agency, has taken a new approach to the process by working with DVD developer Zuma Digital to create a "living archive" spanning 45 years' worth of advertising campaigns for one of its leading accounts. While an archive of this nature isn't all that remarkable-companies of all types have been saving their corporate histories in paper files and on CD for years-the dynamic quality of this ever-evolving library, and its chosen medium of delivery, is noteworthy.
Completed in November 1999 after six weeks in development, the DVD library disc, on which BBDO has organized the creative and media assets of a key client in the packaged goods industry, includes television, radio, and print advertisements produced for the client, dating back to 1954. More importantly-at least, for industry observers searching for DVD's next big application-the DVDVideo disc is powered by ActiveDVD, a software plug-in developed by Zuma
Research and powered by InterActual Technologies' DVD software to deliver seamless playback of full-screen, fullmotion interactive DVD-Video discs in Microsoft PowerPoint presentations. According to Zuma, a...